Search Engine Optimization is a concept to make your web pages more visible in search results of search engines. A simple optimization can be make through this plan:
1-Keywords:
As for as concern about keywords of website use different and unique keywords for all world regions, if you have multi-domains for all countries in the world. If you have a single domain with different pages then use general unique keywords that are in use all over the world but use different keywords on each page.
2-Site Review:
A website must have a good look to give a positive impression in visitor's mind. So much content and color full pages catches eye's attention but also mess up with brain. So have a good looking, eye catching and manageable content on every page.
3-Keywords Research:
Do research about the keywords that are being in use by site visitors. This can be do by using any analytic program like Google analytics. By this method we can find those keywords that are more use full and more appropriate for our website.
4-Analysis with Competitor:
After completion of general site maintenance do a comparison with competitor site to get more tips to improve our own.
5-Link Building:
Make link your site to other related websites, blogs, forums etc by comment there, by giving a review there or by any other related way. Always keep in mind to make a unique link by using unique content when you are making links.
6-Social Media:
By using social media like facebook, twitter, Google+, pinterest, etc we can make more links and can gain visitor's attention.
7-RSS Feed:
By using RSS feed we can make our site mobilize to reach maximum people. Through RSS feed our visitors will also remain in touch with us if we make any update on site.
8-Individual Page Optimization:
Almost every website has more than one page in it. So optimize each page in all aspects i.e.; keywords, page layout, designing etc.
9-Must have understanding b/w web developer and SEO:
Most web developers are making websites that have more images instead of text because it is easy for them and also make a site more good looking. But we cannot neglect this fact that we must have our content in text to be crawled by web spider. So web developer and SEO must work together to make a perfect site.
10-Regular Maintenance:
Last but not least, update your site regularly. Marketing is an ongoing process, any website cannot remain on #1 forever so it is necessary to maintain it regularly with new ideas and content.
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