Microsoft Windows 8 will officially launch on 26 October, and Microsoft said that it would sell 400 million devices within 9 months that is by the first July of the next year. This is a large number to reach and initially seems impossible to reach. Keith Lorizio, Microsoft’s sales and marketing Vice President of United States of America has said in an interview with Beet TV that after conservative estimate we can say that we would make 400 million sales of Windows 8 devices within 9 months.


Microsoft made this statement when they are having not even more than 2,500 apps in Windows App Store; however, they have also said to increase the number of applications in the app store by 100,000 in 90 days. Most of the people would be considering this statement as a useless butter over the bread and some would be considering a step for the promotion of Windows 8. If they succeed in getting what they have addressed it would not be less than a magic.

According to figures people are keeping themselves away from new OS. Meanwhile, Mr. Keith was with logical statement that it would be possible because Microsoft has “massive distribution”. The fact is that there is a large difference between distributions and sales, and even larger when you are talking about operating system specially designed for Tables than traditional PCs.

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According to IDC this large number of 400 million Windows 8 devices sales cannot be achieved even with Smart Phones, because that operating system had a market share of 3.5% in the second quarter.

Another two reasons for achieving 400 million Windows 8 device sales within 9 months Mr. Keith gave were,
“The new operating system Windows 8 offer same experiences across all devices in the Microsoft family, not just across the PC, but across mobile, across Xbox, and across the phone…we’re going to have the same experience for everyone.”
And also because,
“We’re going to have beautiful, relevant, useful ads. All the ads are not going to be disruptive to the user experience, but integrated, beautiful, relevant and useful.”

I don’t think that either of three reasons for achieving record sales of 400 million is logical; neither anyone else would agree at these three reasons for making 400 million sales which seems pretty non-obvious according to stats.